Marketing Economics

Peter Bowbrick




Quality Grades and Brands
The Art of the Economist
Marketing Economics
Academic Fraud


Most of the consultancy I have done has been strongly based in my marketing economics. Of my theoretical publications, everything on quality, grades and brands is, of course, marketing economics. This is presented on a separate page.

Many of the papers referenced below are highly critical of market margin analysis. They have seldom been cited because anybody reading them decides against using market margin analysis: indeed the analysis disappeared from the journals for fifteen or twenty years. However, it is springing up again, so it would be worth republishing them.

One of the reasons it will keep springing up is because it is so convenient for mathematical manipulation if you can assume constant percentage margins and equal elasticity at different stages in the marketing system. A very convenient assumption, but wrong.

I have not written on the lagged responses used in many analyses of market margins; I can but quote G.T. Jones, “It is based on the assumption that the telephone has not yet been invented.”

Peter Bowbrick, Are price reporting systems of any use?”, British Food Journal. 90(2) 65-69 March/April. 1988. 

Peter Bowbrick, Marketing Board inefficiency and farmers’ incomes”, Conference on African Marketing Boards. African Studies Centre, Leiden, Netherlands. 1983. 

Peter Bowbrick, “The impact of cost-saving innovations with traditional margins”, Journal of Agricultural Economics. May. 1981.  (with P. Feeney)

Peter Bowbrick, Price stabilization funds”, Agricultural Economics Society of Tanzania Conference. 1981.

Peter Bowbrick, A bibliography on market-margin analysis. An Foras Taluntais, Dublin. 1978.     

Peter Bowbrick, “Distributive margins  -  a rejoinder”, Oxford Agrarian Studies. 6 168-170. 1977.

Peter Bowbrick, “Price control and market margins for fruit and vegetables”, Acta Horticulturae. 55. 1976. 

Peter Bowbrick, “Determining distributive margins”, Oxford Agrarian Studies. 5 124-129. 1976.   

Peter Bowbrick, Market-margin investigations and price control of fruit and vegetables”, Irish Journal of Agricultural Economics and Rural Sociology. 6 9-20. 1976.    

Peter Bowbrick, Commission sales or firm-price sales - a conflict of interest”, Irish Journal of Agricultural Economics and Rural Sociology. 5 229-238. 1975.       

Peter Bowbrick, Some limitations of market-margin analysis”, Irish Journal of Agricultural Economics and Rural Sociology. 4(2) 23-28. 1974.      

Peter Bowbrick, Retail mark-ups and distributive margins - a critical analysis of Professor Allen’s theory”, Irish Journal of Agricultural Economics and Rural Sociology. 4(2) 1-23. 1973.    

Peter Bowbrick, “Price stabilization in a two-sector industry”, Acta Horticulturae. 40. 1972. 

Peter Bowbrick, Errors in horticultural cost-of-production surveys”, Irish Journal of Agricultural Economics and Rural Sociology. 6 21-29. 1976.  


Dr Peter Bowbrick  0131 556 7292     0777 274 6759

© Peter Bowbrick. Peter Bowbrick asserts his moral right to be identified as author.